Sendinblue Emailing: What Brevo's Rebrand Actually Changed for Senders
If you searched "sendinblue emailing" hoping to find the tool, you're already one step behind: the product renamed itself Brevo in 2023, though millions of people still type the old name into Google out of habit. That's not a trivia point - it matters because half the tutorials floating around reference an interface that no longer exists, and half the integrations still ship under the old package name. This guide sorts out what's actually true today, from template building to WordPress plugins to the SMS API, based on how the platform is structured right now.
Sendinblue Emailing vs Brevo: Same Engine, Different Ambition
The rename wasn't cosmetic. As Le Blog du Dirigeant explains, the shift from Sendinblue to Brevo reflects a move from a pure emailing tool to a full CRM suite - contacts, live chat, transactional email, and marketing automation under one roof. If you're evaluating sendinblue emailing today, you're really evaluating one module of a bigger platform. That's good news if you eventually want automation and CRM in the same place instead of stitching together five tools. It's a mild annoyance if all you wanted was to send a newsletter and now you're staring at a dashboard with six other menus you'll never touch.
Brevo positions itself as an all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email in one login. For a solo founder or small marketing team, that consolidation is the actual selling point - not the send button.
Deliverability: The Number That Actually Matters
Brevo advertises 99% deliverability on its email marketing feature page. Deliverability claims from any vendor deserve a healthy dose of skepticism - inbox placement depends heavily on your sending domain reputation, list hygiene, and authentication setup (SPF, DKIM, DMARC), not just the platform's infrastructure. But a platform-side floor matters: shared IP pools with poor senders mixed in can drag everyone down. Brevo's model leans on dedicated IP options for higher-volume senders precisely because of this dynamic.
Building a Template Sendinblue Users Won't Have to Rebuild Every Month
The drag-and-drop editor is the same visual builder whether you call it sendinblue template or Brevo template - old campaigns and saved templates carried over during the rebrand, which is one thing they got right. Where people get stuck: designing a template newsletter sendinblue-style that survives Outlook's rendering quirks. Two things I'd flag before you build anything reusable:
- Keep width under 600px. Anything wider breaks on mobile clients that don't respect responsive CSS, which is still most desktop Outlook versions.
- Save your header/footer as a reusable block, not a full template. If you rebuild the whole email every campaign, you're duplicating unsubscribe links and legal footers - a compliance risk, not just a time sink.